as Vegas, NV — April 5–9, 2025
At the NAB Show 2025 in Las Vegas, an inspiring fireside chat brought together three trailblazers of the film and technology world: Michael Cioni, Janet Yang, and Annie Chang. Held in the South Hall Lower Level, this session explored the evolving intersection of technology and creativity, the future of filmmaking, and the vital role of human ingenuity in an age increasingly shaped by artificial intelligence.
Michael Cioni: The Rise of the “Technative”
Michael Cioni, founder and CEO of Strada, introduced the concept of a “Technative”—a new breed of creative professional who sits at the nexus of storytelling and technology. As someone deeply embedded in both sides of the industry, Cioni emphasized that “most of us are behind the camera,” shaping narratives with tools that evolve faster than ever before.
His call to action: embrace innovation, but never lose sight of the human spirit that drives great storytelling.
Janet Yang: A Global Community of Cinema Lovers
Janet Yang, President of the Academy of Motion Picture Arts and Sciences, spoke passionately about building a truly global filmmaking community. With nearly 11,000 members across 19 disciplines, the Academy plays a central role in supporting, celebrating, and evolving the motion picture industry.
She encouraged attendees—particularly non-members—to get involved and ask questions. “The best way to be noticed is to start making great work. Many acclaimed films start small. The key is vision, resilience, and passion,” she said.
Yang also addressed the influence of artificial intelligence on creativity: “AI is a powerful tool—but it’s just that, a tool. It’s the human behind the machine that brings emotion, intention, and meaning. There is no gene for creativity; it’s born from experience, vision, and an irrepressible desire to share a piece of yourself with the world.”
She spoke of filmmaking as a deeply human process: “You start with nothing but an idea, and if you’re lucky, that idea grows into something real—something that resonates. It’s a high-risk journey, full of rejection, but eventually, what you create takes on a life of its own.”
Annie Chang: Bridging Technology and Art
Annie Chang, Chair of the Academy’s Science and Technology Council, highlighted the organization’s ongoing efforts to support innovation within the industry. She discussed various technical initiatives and publications aimed at addressing key challenges in the motion picture landscape—from production workflows to award submissions.
Chang emphasized that everyone in the industry, regardless of their role, can contribute to shaping the future. She encouraged more creators and companies to engage with the Academy’s technical branches and take part in evolving the craft.
“There’s an entire pipeline of ideas, and we need all voices involved. Preservation, innovation, and collaboration are essential to moving forward. The best things in our industry happen together—not in isolation,” Chang said.
A Shared Passion and Vision for the Future
Throughout the conversation, all three speakers returned to a common theme: the necessity of human connection in storytelling. Whether through the lens of technology, global outreach, or artistic preservation, the consensus was clear—creativity is a uniquely human trait.
“Cinema reflects who we are, and who we aspire to be,” Yang concluded. “We have a responsibility to keep that reflection honest, inspiring, and inclusive.”